Effects of Circular Economy Principles, Technological Integration, and Sustainable Supply Chain Management Practices on Green Supply Chain and Organizational Performance

Background: The growing emphasis on sustainability has increased interest in understanding how environmentally oriented supply chain practices translate into organizational outcomes. However, empirical research examining how circular economy principles, technological integration, and sustainable supply chain management (SSCM) practices jointly influence green supply chain performance remains limited, particularly in developing economies. Methods: A quantitative research design was employed using survey data collected from 333 professionals in the Lebanese consumer goods industry through structured Likert-scale questionnaires. The proposed conceptual model was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate the measurement model and test the relationships among circular economy practices, technological integration, SSCM practices, green supply chain performance, and organizational performance. Results: The findings indicate that technological integration, circular economy practices, and SSCM practices collectively enhance green supply chain performance. The results further show that improved green supply chain performance supports stronger organizational outcomes. Conclusions: This study contributes to sustainable supply chain literature by integrating circular economy principles, technological capabilities, and SSCM practices within a unified framework. It highlights the strategic role of green supply chain performance in linking sustainability initiatives to organizational outcomes and provides insights for managers seeking to implement integrated sustainability strategies.