Analyzing Influence Factors of Consumers Switching Intentions from Cash Payments to Quick Response Code Indonesian Standard (QRIS) Digital Payments

The COVID-19 pandemic has precipitated several challenges, prompting the Indonesian government to enact rules aimed at minimizing direct contact to mitigate the spread of COVID-19, which has also affected transactional activities. Transactions conducted using a digital wallet represent a technological advancement that facilitates a cashless society lifestyle. Bank Indonesia established the Quick Response Code Indonesian Standard (QRIS) as a QR Code standard for digital payments using Electronic Money-Based (EU) servers, electronic wallets, or Mobile Banking. This study aims to identify the elements that affect consumer willingness to convert from cash payments to the QRIS during the COVID-19 epidemic. This study collected data through an online survey, distributing a 17-item questionnaire to QRIS users, yielding 568 valid responses. This research used a modified version of the Push-Pull-Mooring theory and an adaptation of the Unified Theory of Acceptance and Use of Technology (UTAUT2) model, concentrating on consumers’ intentions to transition from cash payments to QRIS utilization. This study employed the Hybrid SEM-ANN methodology with the SmartPLS and IBM SPSS Statistics 27 applications for data analysis. This investigation had 11 hypotheses, of which 4 were accepted. The findings indicated that alternative attractiveness, trust, critical mass, and traditional payment habits significantly influenced the intention to transition from cash payments to QRIS payments during the COVID-19 pandemic.