Loneliness by Design: The Structural Logic of Isolation in Engagement-Driven Systems

As the prevalence of public discourse pertaining to loneliness increases, digital interventions, such as artificial intelligence companions, are being introduced as methods for fostering connection and mitigating individual negative experiences of loneliness. These tools, while increasing in volume and popularity, operate within and are shaped by the same engagement-driven systems that have been found to contribute to loneliness. This meta-narrative review examines how algorithmic infrastructures, which are optimized for retention, emotional predictability, and behavioural nudging, not only mediate responses to loneliness but participate in its ongoing production. Flattening complex social dynamics into curated, low-friction interactions, these systems gradually displace relational agency and erode users’ capacity for autonomous social decision making. Drawing on frameworks from communication studies and behavioural information design, this review finds that loneliness is understood both as an emotional or interpersonal state and as a logical consequence of hegemonic digital and technological design paradigms. Without addressing the structural logics of platform capitalism and algorithmic control, digital public health interventions risk treating loneliness as an individual deficit rather than a systemic outcome. Finally, a model is proposed for evaluating and designing digital public health interventions that resist behavioural enclosure and support autonomy, relational depth, systemic accountability, and structural transparency.