Tourists’ Safety Perception Clues in the Urban Forest Environment: Visual Quality, Facility Completeness, Accessibility—A Case Study of Urban Forests in Fuzhou, China

The service quality and safety perception of urban forests are important factors that influence tourists to choose them as recreation destinations. This study aims to propose a theoretical model of multivariate relationships to explore the relationship between service quality (including visual quality, facility completeness, and accessibility) and safety perception to examine whether visual quality, facility completeness, and accessibility on tourists’ safety perception in the urban forest and to explain the specific reasons for the impact. We collected sample data from many urban forest green spaces in Fuzhou through a two-stage field survey (N = 891), and controlling for potential confounders, a structural equation model was used to estimate relationships. Safety perception was divided into safety environment perception, control perception, and safety emotion. Visual quality of an urban forest positively affected safety emotion. Traffic accessibility positively affected control perception. Facility completeness had a positive impact on safety emotion and control perception. Both safety emotion and control perception played an important intermediary role in improving the perception of a safe environment in the multivariate model. Visual quality, facility completeness, and accessibility all had a positive impact on tourists’ safety perception of urban forests. The findings suggest that improving the service quality of a green space can effectively improve tourists’ evaluation of the safety of the urban forest environment. Specifically, tourists’ psychological tolerance to threats and their self-confidence in survival can be enhanced by improving the service quality of a green space.