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Cosmetics: What Do Bruneian Female Adults Believe?

Author

Listed:
  • Long Chiau Ming

    (Pengiran Anak Puteri Rashidah Sa’adatul Bolkiah Institute of Health Sciences, Universiti Brunei Darussalam, Gadong BE-1410, Brunei
    Department of Pharmacy Practice, Faculty of Pharmacy, Universitas Airlangga, Surabaya 60115, Indonesia)

  • Nur Hafizah Raudhah Azmi

    (Pengiran Anak Puteri Rashidah Sa’adatul Bolkiah Institute of Health Sciences, Universiti Brunei Darussalam, Gadong BE-1410, Brunei)

  • Hui Poh Goh

    (Pengiran Anak Puteri Rashidah Sa’adatul Bolkiah Institute of Health Sciences, Universiti Brunei Darussalam, Gadong BE-1410, Brunei)

  • Li Ling Chaw

    (Pengiran Anak Puteri Rashidah Sa’adatul Bolkiah Institute of Health Sciences, Universiti Brunei Darussalam, Gadong BE-1410, Brunei)

  • Khang Wen Goh

    (Faculty of Data Science and Information Technology, INTI International University, Nilai 71800, Malaysia)

  • Nahlah Elkudssiah Ismail

    (Malaysian Academy of Pharmacy, Puchong 47160, Malaysia)

  • Ganesh Sritheran Paneerselvam

    (School of Pharmacy, Faculty of Health and Medical Science, Taylor’s University, Subang Jaya 47500, Malaysia)

  • Andi Hermansyah

    (Department of Pharmacy Practice, Faculty of Pharmacy, Universitas Airlangga, Surabaya 60115, Indonesia)

Abstract

Objectives: The study aimed to measure the level of attitudes and the current practices of the female community in Brunei Darussalam regarding the usage of cosmetics. Methods: An online survey was conducted using a non-probabilistic snowball sampling approach via the social media channels WhatsApp and Instagram. The inclusion criteria were female Bruneian citizens or permanent residents, aged between 18 and 65 years old, who can understand English or Malay, and use cosmetic products at least once a day. Results: A total of 445 participants responded to the online survey. Most of the participants agreed that the use of cosmetic products improves one’s physical appearance to the public (391, 87.8%) and also improves self-confidence (405, 91.1%). There were significant differences in monthly cosmetic product expenses and participants’ attitudes about safe cosmetic use ( p = 0.001). No significant changes in the individuals’ attitudes based on their age or educational level were observed. Overall, the participants had a good level of cosmetic safety practice. Almost half of the participants use social media to obtain information regarding what cosmetics to use or purchase. Conclusion: There is a medium to high level of attitude and a high level of practice regarding the safe use of cosmetics among Bruneian female adults. Social media was the main source of information for the respondents, followed by friend circle and family members.

Suggested Citation

  • Long Chiau Ming & Nur Hafizah Raudhah Azmi & Hui Poh Goh & Li Ling Chaw & Khang Wen Goh & Nahlah Elkudssiah Ismail & Ganesh Sritheran Paneerselvam & Andi Hermansyah, 2022. "Cosmetics: What Do Bruneian Female Adults Believe?," IJERPH, MDPI, vol. 19(17), pages 1-9, August.
  • Handle: RePEc:gam:jijerp:v:19:y:2022:i:17:p:10584-:d:897056
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