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Point of Sale Advertising and Promotion of Cigarettes, Electronic Cigarettes, and Heated Tobacco Products in Warsaw, Poland—A Pilot Study

Author

Listed:
  • Paweł Koczkodaj

    (Cancer Epidemiology and Primary Prevention Department, Maria Sklodowska-Curie National Research Institute of Oncology, 02-781 Warsaw, Poland)

  • Paloma Cuchi

    (World Health Organization, Country Office for Poland, 02-326 Warsaw, Poland)

  • Agata Ciuba

    (Cancer Epidemiology and Primary Prevention Department, Maria Sklodowska-Curie National Research Institute of Oncology, 02-781 Warsaw, Poland
    Department of Social Medicine and Public Health, Doctoral School, Medical University of Warsaw, 02-007 Warsaw, Poland)

  • Elwira Gliwska

    (Cancer Epidemiology and Primary Prevention Department, Maria Sklodowska-Curie National Research Institute of Oncology, 02-781 Warsaw, Poland
    Department of Food Market and Consumer Research, Institute of Human Nutrition Sciences, Warsaw University of Life Sciences-SGGW, 02-776 Warsaw, Poland)

  • Armando Peruga

    (Tobacco Control Research Group, Epidemiology and Public Health Research Programme, Bellvitge Biomedical Research Institute-IDIBELL, 08908 Barcelona, Spain
    Centro de Investigación Biomédica en Red de Enfermedades Respiratorias (CIBERES), 28029 Madrid, Spain
    Center for Epidemiology and Health Policies, Clínica Alemana School of Medicine, Universidad del Desarrollo, 7710162 Santiago, Chile)

Abstract

Prevalence of smoking and e-cigarette use among teenagers in Poland is high. Polish law bans most advertising and promotion for cigarettes, e-cigarettes, and heated tobacco products (HTPs). This study investigates marketing for these products at points of sale (POS) near secondary schools in Warsaw, Poland, noting if the advertising and promotion were allowed under current Polish laws. All POS within 250 m radii of five selected secondary schools in each of three Warsaw districts were assessed for tobacco and e-cigarette direct advertising, inside and outside; offers of gifts or promotional discounts; tobacco merchandising, and tobacco displays. Of the 112 POS surveyed, 83% exposed customers to some form of advertising or promotion of cigarettes, e-cigarettes, or HTPs; in 76%, advertising or promotion that violated Polish law was present. More than 80% of POS surveyed displayed tobacco products; in 19%, these products were displayed near products of interest to minors. POS density observed here was 30.3 per km 2 , higher than in other European cities. In Poland, a high proportion of POS near schools violates the law banning the advertisement and promotion of tobacco and nicotine consumer products through a dense tobacco retailer network.

Suggested Citation

  • Paweł Koczkodaj & Paloma Cuchi & Agata Ciuba & Elwira Gliwska & Armando Peruga, 2021. "Point of Sale Advertising and Promotion of Cigarettes, Electronic Cigarettes, and Heated Tobacco Products in Warsaw, Poland—A Pilot Study," IJERPH, MDPI, vol. 18(24), pages 1-10, December.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:24:p:13002-:d:698697
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    References listed on IDEAS

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    1. World Health Organization, 2020. "Summary results of the global youth tobacco survey in selected countries of the WHO European Region (2020)," University of California at San Francisco, Center for Tobacco Control Research and Education qt6nd8n6vh, Center for Tobacco Control Research and Education, UC San Francisco.
    2. Lukasz Balwicki & Danielle Smith & Malgorzata Balwicka-Szczyrba & Michal Gawron & Andrzej Sobczak & Maciej L. Goniewicz, 2018. "Youth Access to Electronic Cigarettes in an Unrestricted Market: A Cross-Sectional Study from Poland," IJERPH, MDPI, vol. 15(7), pages 1-7, July.
    3. Kinga Polanska & Dorota Kaleta, 2021. "Tobacco and E-Cigarettes Point of Sale Advertising—Assessing Compliance with Tobacco Advertising, Promotion and Sponsorship Bans in Poland," IJERPH, MDPI, vol. 18(4), pages 1-11, February.
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