Cryptocurrency Adoption in Central and Eastern Europe: Psychological Decision-Making Mechanisms, Motives, and Barriers from a Qualitative Perspective

Cryptocurrency adoption remains difficult to explain when treated as a single decision or static outcome. Addressing this limitation, the present study develops a qualitative, process-oriented account of cryptocurrency adoption among users in Central and Eastern Europe, with particular attention to how engagement emerges, changes, and stabilizes over time. Semi-structured individual in-depth interviews were conducted with 25 cryptocurrency users, and the material was analyzed using reflexive thematic analysis within an interpretivist framework. The findings show that adoption unfolds as a multi-phase process embedded in users’ biographies, financial practices, and socio-technical environments. Across accounts, cryptocurrencies were described not only as speculative assets but also as tools of financial autonomy, learning, and optionality under conditions of institutional uncertainty and constrained access to conventional financial pathways, making the CEE context particularly revealing for a process-oriented understanding of adoption. The analysis identified six interrelated themes: adoption as a project of financial autonomy; the “conscious investor” identity; the market as a school of cost and irreversibility; platforms and communities as adoption infrastructures; the relational politics of visibility; and practice stabilization. Together, these themes show that factors already highlighted in prior adoption research—such as trust, risk, autonomy, and knowledge—do not function as stable predictors, but change their meaning across different phases of engagement. The study contributes to FinTech adoption research by proposing a processual model that reconceptualizes cryptocurrency adoption as a phased, experience-dependent pattern of participation rather than a static outcome of parallel determinants. In doing so, it extends existing variable-centered frameworks toward a more dynamic and interpretive understanding of financial technology use.