Affective Infrastructure: Cultivating Institutional Character in Corporate Practice

As the strategic debate around corporate purpose intensifies, organizations face a persistent paradox: how to sustain purpose-driven commitments under the continuous pressure of exchange-system efficiency and competing institutional logics. This paper introduces affective infrastructure : the interdependent organizational systems through which firms cultivate and reproduce the emotional and evaluative dimensions of institutional identity. Building on a synthesis of Adam Smith’s moral philosophy and Kenneth Boulding’s integrative systems theory, the paper argues that corporations operate simultaneously as exchange systems and integrative systems and that institutional character emerges from the organizational systems that sustain integrative commitments alongside exchange efficiency. Four infrastructure components are identified (identity alignment systems, integrative human-resource architecture, stakeholder communion practices, and institutional memory mechanisms), and design principles, assessment methods, and organizational illustrations are developed for each. The paper situates the construct within seven adjacent literatures, develops a configurational diagnostic framework comprising six organizational types, and concludes with a structured empirical research agenda that includes proxies for each component. The governing proposition unifying these contributions is this: affective infrastructure explains how organizations sustain integrative capacity under exchange-system pressure as a system—not as a culture to be cultivated, not as a commitment level to be measured, not as a stakeholder orientation to be managed, but as the interdependent organizational architecture through which identity alignment, integrative membership, stakeholder communion, and institutional memory become simultaneously operative and mutually reinforcing. This is what the adjacent constructs, taken individually, cannot explain: no single tradition specifies the generative system through which all four domains become durable together.