Individual Traits Contributing to Entrepreneurial Entry: Character Strengths, Attention Deficit Hyperactivity Disorder (ADHD), and Highly Sensitive Person (HSP)

Entrepreneurship is increasingly important for economic and societal innovation, yet the individual characteristics that encourage entrepreneurial entry remain insufficiently understood. This study examined whether character strengths, attention deficit hyperactivity disorder (ADHD), and highly sensitive person (HSP) traits influence entrepreneurial entry. Two independent web-based surveys were conducted, with ADHD assessed using a psychological scale in Study 1 and self-reported medical diagnosis in Study 2. The Character Strengths Test24 showed a revised factor structure, and an extracted factor (Drive) positively influenced entrepreneurial entry in both samples. ADHD (Hyperactivity/Impulsivity) consistently facilitated entrepreneurial entry, while HSP (Ease of Excitation) inhibited it. The robust positive contribution of ADHD traits across both symptomatic and clinically diagnosed individuals suggests that entrepreneurial potential is not limited by clinical labels and may also be found among individuals who are often marginalized, misunderstood, or discouraged in traditional career pathways. These findings highlight the importance of educational and support systems that not only develop character strengths linked to entrepreneurial drive but also recognize, accommodate, and strategically leverage diverse neuropsychological traits. Empowering individuals with varied cognitive profiles may expand pathways to innovation and contribute to a more inclusive entrepreneurial ecosystem.