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Ротируемое Мероприятие: Новый Взгляд На Развитие Туристической Дестинации

Author

Listed:
  • Manenkov Sergey

    (Saint-Petersburg State University of Economics)

  • Manenkova Anna

    (Saint-Petersburg National Research University of Information Technologies)

Abstract

Ротируемые события выступают мощным драйвером развития потенциала территорий. В статье рассматривается конгрессно-выставочная деятельность как маркетинговый инструмент продвижения и как драйвер регионального развития туристских дестинаций. Разработано положение о методологии событий в дискурсе социально-экономических изменений, поскольку конгрессно-выставочное мероприятие может рассматриваться как субъектная единица, формирующая позитивную среду для качественных институциональных изменений и диверсификации региональных туристских продуктов.

Suggested Citation

  • Manenkov Sergey & Manenkova Anna, 2021. "Ротируемое Мероприятие: Новый Взгляд На Развитие Туристической Дестинации," Russian Economic Development (in Russian), Gaidar Institute for Economic Policy, issue 7, pages 57-64, July.
  • Handle: RePEc:gai:ruserr:r2179
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    More about this item

    Keywords

    туризм; конгрессно-выставочная деятельность; туристская дестинация; ротируемое мероприятие;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • P25 - Political Economy and Comparative Economic Systems - - Socialist and Transition Economies - - - Urban, Rural, and Regional Economics

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