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Mitigating Unconscious Bias in Forecasting

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  • Jonathon Karelse

Abstract

The author led a team that surveyed global businesses to study the prevalence of unconscious biases and heuristics in the forecasting/demand-planning process. The survey engaged over 500 demand planners/forecasters and others from major multinationals like Heineken and Dell Technologies, as well as representation from smaller companies and individuals. The study created a series of personality questions and set of forecasting exercises to determine not only the prevalence of biases and heuristics, but their relation to personality types and their impact in forecasting. Copyright International Institute of Forecasters, 2021

Suggested Citation

  • Jonathon Karelse, 2021. "Mitigating Unconscious Bias in Forecasting," Foresight: The International Journal of Applied Forecasting, International Institute of Forecasters, issue 61, pages 5-14, Q2.
    • Handle: RePEc:for:ijafaa:y:2021:i:61:p:5-14
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