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Always in Season: Giving Due Respect to Seasonality in Monthly Forecasting

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  • Roy L. Pearson

Abstract

Overlooking the often dominant role of seasonality in short-term forecasting can lead to confusion in interpreting sales changes and a lost opportunity to reduce forecast error. Roy explains the seasonality puzzle and how to improve forecasting performance and credibility by properly accounting for seasonal effects. Copyright International Institute of Forecasters, 2015

Suggested Citation

  • Roy L. Pearson, 2015. "Always in Season: Giving Due Respect to Seasonality in Monthly Forecasting," Foresight: The International Journal of Applied Forecasting, International Institute of Forecasters, issue 36, pages 35-41, Winter.
    • Handle: RePEc:for:ijafaa:y:2015:i:36:p:35-41
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