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Forecasting for Revenue Management: An Introduction

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  • S. McKay Curtis
  • Frederick C. Zahrn

Abstract

Revenue management (RM) is concerned with maximizing the revenue earned from a given set of resources. Practitioners in this field work to (1) define the precise set of products, (2) optimally set product prices, and (3) optimally control product availability. In this article, McKay and Fred describe key elements of revenue management and the challenges of forecasting in this context. Copyright International Institute of Forecasters, 2014

Suggested Citation

  • S. McKay Curtis & Frederick C. Zahrn, 2014. "Forecasting for Revenue Management: An Introduction," Foresight: The International Journal of Applied Forecasting, International Institute of Forecasters, issue 34, pages 32-38, Summer.
    • Handle: RePEc:for:ijafaa:y:2014:i:34:p:32-38
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