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Using Forecasting to Steer the Business: Six Principles


  • Steve Morlidge


Based upon his forthcoming book Future Ready: How to Master the Art of Business Forecasting, Steve Morlidge – a finance professional by background – argues here that forecasters need to adopt a broader perspective on the role of strategic forecasting and a longer-range view on forecasts themselves. Steve offers a series of principles that should enable the business to navigate better through troubled waters. Copyright International Institute of Forecasters, 2010

Suggested Citation

  • Steve Morlidge, 2010. "Using Forecasting to Steer the Business: Six Principles," Foresight: The International Journal of Applied Forecasting, International Institute of Forecasters, issue 16, pages 4-11, Winter.
  • Handle: RePEc:for:ijafaa:y:2010:i:16:p:4-11

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