Using Forecasting to Steer the Business: Six Principles
Based upon his forthcoming book Future Ready: How to Master the Art of Business Forecasting, Steve Morlidge – a finance professional by background – argues here that forecasters need to adopt a broader perspective on the role of strategic forecasting and a longer-range view on forecasts themselves. Steve offers a series of principles that should enable the business to navigate better through troubled waters. Copyright International Institute of Forecasters, 2010
Volume (Year): (2010)
Issue (Month): 16 (Winter)
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