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Review of Adam Gordon’s Book Future Savvy: Identifying Trends to Make Better Decisions, Manage Uncertainty, and Profit from Change


  • David Orrell


Orrell reviews the four steps Adam Gordon advises in the forecasting process: discerning the forecast’s true purpose, measuring the quality of the forecasting methodology, analyzing the systems that can help untangle the complexities, and examining how the forecaster handles uncertainty. Gordon also stresses the importance of quality control in the forecasting process. Copyright International Institute of Forecasters, 2009

Suggested Citation

  • David Orrell, 2009. "Review of Adam Gordon’s Book Future Savvy: Identifying Trends to Make Better Decisions, Manage Uncertainty, and Profit from Change," Foresight: The International Journal of Applied Forecasting, International Institute of Forecasters, issue 13, pages 4-6, Spring.
  • Handle: RePEc:for:ijafaa:y:2009:1:13:p:4-6

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