IDEAS home Printed from
   My bibliography  Save this article

Médias Media Accountability in Austria in Web 2.0 - To What Extent do Blogs, Twitter and Co. Watch, Reflect and Criticize Austrian Journalism


  • Klaus BICHLER

    () (Medienhaus Wien)


The main question of this paper is, whether the audience in a small country like Austria, which lacks efficient media accountability instruments, is able to bring ethical issues on the agenda by discussing them in blogs, Facebook or on Twitter. How can the audience itself try to keep the media accountable via web tools? Firstly, this issue will be discussed from a theoretical point of view, focusing the audience level. Secondly, I will link the media ethical theoretical approaches with the changes through web 2.0. Thirdly, I will describe the Austrian situation in terms of media accountability. Fourthly, I will present the findings of the expert-interviews, describe the authors’ backgrounds, discuss the motivation and the workflow of the main actors in the field of online media critics and analyze factors of success and problems of their working conditions. One focus will be put on their major problem, the legal situation. Lastly, the analysis will be completed with recent data from the Austrian part of a comparative study on media accountability done in the context FP7-framework research project MediaAcT

Suggested Citation

  • Klaus BICHLER, 2012. "Médias Media Accountability in Austria in Web 2.0 - To What Extent do Blogs, Twitter and Co. Watch, Reflect and Criticize Austrian Journalism," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 2, pages 5-11.
  • Handle: RePEc:foj:journl:y:2012:i:2:p:5-11

    Download full text from publisher

    File URL:
    Download Restriction: Download is limited to active subscribers. Subscription information available at:

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item


    Media Watch blog; Online Media Accountability; Austria; Web 2.0; Twitter; Facebook;

    JEL classification:

    • Z1 - Other Special Topics - - Cultural Economics


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:foj:journl:y:2012:i:2:p:5-11. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Raluca Radu). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.