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Médias Media Accountability in Austria in Web 2.0 - To What Extent do Blogs, Twitter and Co. Watch, Reflect and Criticize Austrian Journalism

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  • Klaus BICHLER

    () (Medienhaus Wien)

Abstract

The main question of this paper is, whether the audience in a small country like Austria, which lacks efficient media accountability instruments, is able to bring ethical issues on the agenda by discussing them in blogs, Facebook or on Twitter. How can the audience itself try to keep the media accountable via web tools? Firstly, this issue will be discussed from a theoretical point of view, focusing the audience level. Secondly, I will link the media ethical theoretical approaches with the changes through web 2.0. Thirdly, I will describe the Austrian situation in terms of media accountability. Fourthly, I will present the findings of the expert-interviews, describe the authors’ backgrounds, discuss the motivation and the workflow of the main actors in the field of online media critics and analyze factors of success and problems of their working conditions. One focus will be put on their major problem, the legal situation. Lastly, the analysis will be completed with recent data from the Austrian part of a comparative study on media accountability done in the context FP7-framework research project MediaAcT

Suggested Citation

  • Klaus BICHLER, 2012. "Médias Media Accountability in Austria in Web 2.0 - To What Extent do Blogs, Twitter and Co. Watch, Reflect and Criticize Austrian Journalism," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 2, pages 5-11.
  • Handle: RePEc:foj:journl:y:2012:i:2:p:5-11
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    More about this item

    Keywords

    Media Watch blog; Online Media Accountability; Austria; Web 2.0; Twitter; Facebook;

    JEL classification:

    • Z1 - Other Special Topics - - Cultural Economics

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