IDEAS home Printed from
   My bibliography  Save this article

Convergence, the New Way of Doing Journalism


  • Rodica Melinda ŞUŢU

    () (University of Bucharest)


This article approaches media convergence as a way to practice journalism. The paper discusses the models of convergence applicable to the Romanian media and the specific areas they cover: ownership, tactic, structure, information-gathering and presentation. It also analyses examples of media outlets from print, broadcast and online, that embraced convergence at various levels. Critics of convergence argued that the model of multitasking journalist involved in all media and master of none is a flaw in quality journalism. The article shows that the model of multimedia journalist might function successfully in certain cases. Nevertheless, journalists of the future work for multimedia platforms that use the unique strengths of each medium to create complex products suitable for interactive audience.

Suggested Citation

  • Rodica Melinda ŞUŢU, 2011. "Convergence, the New Way of Doing Journalism," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 48-53.
  • Handle: RePEc:foj:journl:y:2011:i:1:p:48-53

    Download full text from publisher

    File URL:
    Download Restriction: Download is limited to active subscribers. Subscription information available at:

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item


    convergence; multimedia; interactivity; audience; video journalist;

    JEL classification:

    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:foj:journl:y:2011:i:1:p:48-53. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Raluca Radu). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.