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Convergence, the New Way of Doing Journalism

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  • Rodica Melinda ŞUŢU

    (University of Bucharest)

Abstract

This article approaches media convergence as a way to practice journalism. The paper discusses the models of convergence applicable to the Romanian media and the specific areas they cover: ownership, tactic, structure, information-gathering and presentation. It also analyses examples of media outlets from print, broadcast and online, that embraced convergence at various levels. Critics of convergence argued that the model of multitasking journalist involved in all media and master of none is a flaw in quality journalism. The article shows that the model of multimedia journalist might function successfully in certain cases. Nevertheless, journalists of the future work for multimedia platforms that use the unique strengths of each medium to create complex products suitable for interactive audience.

Suggested Citation

  • Rodica Melinda ŞUŢU, 2011. "Convergence, the New Way of Doing Journalism," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 48-53.
    • Handle: RePEc:foj:journl:y:2011:i:1:p:48-53
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    More about this item

    Keywords

    convergence; multimedia; interactivity; audience; video journalist;
    All these keywords.

    JEL classification:

    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis

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