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Competitivity Of The Company And Product Promotion Management


  • Nicoleta Grideanu

    () (“Spiru Haret” University, Faculty of Management, Romania)


Achieving success requires identifying specific factors from the internal environment which make the difference between the competences of a company from another and are decisive in creating the competitive advantage such as: existence of performing managers, perception of clients’ needs, and existence of creativity. All these factors are determined either by market analysis and analysis of the features of each segment, or by analyzing the aspects which make the difference between the success companies and the other ones.

Suggested Citation

  • Nicoleta Grideanu, 2009. "Competitivity Of The Company And Product Promotion Management," Review of General Management, Spiru Haret University, Faculty of Management Brasov, vol. 9(1), pages 135-141, Ianuary.
  • Handle: RePEc:fmb:journl:v:9:y:2009:i:1:p:135-141

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    References listed on IDEAS

    1. Scherrer-Rathje, Maike & Boyle, Todd A. & Deflorin, Patricia, 2009. "Lean, take two! Reflections from the second attempt at lean implementation," Business Horizons, Elsevier, vol. 52(1), pages 79-88.
    2. Wallace J. Hopp & Mark L. Spearman, 2004. "To Pull or Not to Pull: What Is the Question?," Manufacturing & Service Operations Management, INFORMS, vol. 6(2), pages 133-148, August.
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