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Regulatory Role of Financial Wellness in the Effect of Type D Personality Structure on Compulsory Purchase Behavior

Author

Listed:
  • Hamza KANDEMÄ°R
  • Murat ALKIN
  • Hüseyin BaÅŸar ÖNEM

Abstract

Consumers are affected by their personality structure, financial situation and many other factors when making purchasing decisions. While purchasing decisions may be rational, they also involve many irrational situations. Individuals' financial well-being levels are also indirectly and directly affected by their personality structures, the financial gains they get as a result of the financial decisions they make, and the dimensions of financial behavior. The aim of this study is to reveal the effect of consumers' type D personality traits on their financial well-being and compulsive buying behavior, as well as the effect of their financial well-being on compulsive buying behavior. In the study, a questionnaire was applied to 658 participants residing in Denizli, over the age of 18 and working. As a result of the research; It was concluded that the positive type D personality dimension had a low effect on financial well-being and a very low effect on compulsive buying. It was found that type D negative personality had a small effect on financial well-being, while it had a very small effect on compulsive buying behavior. In addition, as a result of the study, it was determined that financial well-being has a small effect on compulsive buying behavior.

Suggested Citation

  • Hamza KANDEMÄ°R & Murat ALKIN & Hüseyin BaÅŸar ÖNEM, 2024. "Regulatory Role of Financial Wellness in the Effect of Type D Personality Structure on Compulsory Purchase Behavior," Fiscaoeconomia, Tubitak Ulakbim JournalPark (Dergipark), issue 3.
    • Handle: RePEc:fis:journl:240322
    DOI: 10.25295/fsecon.1426816
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    JEL classification:

    • I31 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General Welfare, Well-Being

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