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Merging the two sides: community needs and market opportunities

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  • Mari Gallagher

Abstract

What does a community need, and what can its market support? Financial institutions, regulators, community development financial institutions, community development corporations, and a wide range of others have been asking this question more regularly. Perhaps you have been asking yourself this and other questions:> .Are community needs the same as market demands?> .Does an institution?s service area comprise the same boundaries as its market?> .Where can I find strategic data and information to understand and interpret these dynamics?> .Can my community support a new grocery store, more daycare centers, or a bank branch? What is our competitive advantage?> .How can these opportunities be measured, communicated, and acted upon?

Suggested Citation

  • Mari Gallagher, 2004. "Merging the two sides: community needs and market opportunities," Profitwise, Federal Reserve Bank of Chicago, issue Jun, pages 9-12.
    • Handle: RePEc:fip:fedhpw:y:2004:i:jun:p:9-12
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    File URL: http://www.chicagofed.org/digital_assets/publications/profitwise_news_and_views/2004/pnv_june2004.pdf
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    Keywords

    Community development;

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