Mission insurance: how to structure a social enterprise so its social and environmental goals survive into the future
Can a business’s social mission survive when a profitable social enterprise sells to a multinational? The twin stories of Ben and Jerry’s and Better World Books stand as bookends in the answer to this question. Ben and Jerry’s is the common story: selling means selling out. Better World Books has a different ending.
Volume (Year): (2009)
Issue (Month): 2 ()
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