Fostering sustainable entrepreneurship: the role of organizational mission, green innovations, entrepreneurial motivation and civic engagement in shaping sustainable ventures

Purpose – Sustainable entrepreneurship (SE) and innovation are crucial to addressing global sustainability challenges amid rapid environmental change. This study aims to identify the factors that shape sustainable entrepreneurial behavior globally. Design/methodology/approach – Data collected from 349 green entrepreneurs across 20 countries using an online survey were analyzed using partial least squares structural equation modeling. Findings – The findings revealed that sustainability missions, sustainable innovation (SI) and the need for achievement have a significant positive impact on SE. The outcomes indicate that fostering personal motivation for achievement, supporting the adoption of SIs and mission-driven leadership can foster green ventures around the globe. Furthermore, green ventures have the potential to create far-reaching societal benefits, including job creation, community development and enhanced environmental awareness. Social implications – The findings show that SI, mission-driven leadership and entrepreneurial motivation promote green ventures that create jobs, reduce inequalities, strengthen economic and support sustainable development. Originality/value – Entrepreneurial ecosystems play a vital role in nurturing sustainable entrepreneurial behavior among individuals and organizations. However, much of the existing literature on SE has limited generalizability because of its regional focus. This study, the first of its kind at the international level, examines green entrepreneurs from over 20 countries.