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The economics of CSR in enhancing environmental performance: Mediating roles of AI-powered BDA and sustainable supply chain management

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  • Hsu, Chung-Hao
  • Khan, Asif

Abstract

Corporate social responsibility (CSR) holds significant importance for businesses needing to consistently address environmental concerns. This research builds a model to address the impact of CSR on environmental performance (EP) via artificial intelligence-powered big data analytics (AIP-BDA) and sustainable supply chain management (SSCM). It explores the impact of AIP-BDA and SSCM on EP and addresses the indirect and total impacts of CSR on EP. This study targeted a sample of 196 managers from the Taiwanese manufacturing industries. The findings indicated that CSR significantly impacted AIP-BDA and SSCM but did not have a significant relationship with EP. In addition, SSCM significantly impacted EP, while AIP-BDA did not have a significant relationship with EP. SSCM was found to be a significant mediator in the association of CSR with EP. Theoretically, this study advances how operational versus technological capabilities drive EP in manufacturing sustainability contexts.

Suggested Citation

  • Hsu, Chung-Hao & Khan, Asif, 2025. "The economics of CSR in enhancing environmental performance: Mediating roles of AI-powered BDA and sustainable supply chain management," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 65(6), September.
    • Handle: RePEc:fgv:eaerae:v:65:y:2025:i:6:a:94393
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