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Environmental concern and attitude: The mediating role of environmental knowledge

Author

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  • Prado, Nágela Bianca do
  • Moraes, Gustavo Hermínio Salati Marcondes de
  • Synodinos, Costa

Abstract

This article analyzes the influence of environmental concern and environmental knowledge on environmental attitude among green beauty product consumers, considering the mediation role of environmental knowledge in the relationship between environmental concern and environmental attitude. Primary data were collected in 2023 from a sample of 500 South African consumers and analyzed using structural equation modeling. Results confirmed the positive influence of consumer-perceived ethicality and self-transcendence on environmental concerns. Findings are also positive regarding the influence of environmental concernon environmental knowledge and attitude. Environmental knowledge has positive and direct effects on environmental attitude, while it also partially mediates the relationship between environmental concern and attitude. However, green beauty product awareness and trust do not influence environmental concerns. This research provides a novel perspective on environmental attitudes among green beauty product consumers, utilizing a robust sample and analytical approach to enhance the reliability and validity of the findings.

Suggested Citation

  • Prado, Nágela Bianca do & Moraes, Gustavo Hermínio Salati Marcondes de & Synodinos, Costa, 2025. "Environmental concern and attitude: The mediating role of environmental knowledge," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 65(6), July.
    • Handle: RePEc:fgv:eaerae:v:65:y:2025:i:6:a:93873
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