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Nina Ribeiro: The Brazilian Ralph Nader – The coloniality of being of a consumer activist in Brazil

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  • Rodrigues, Laís
  • Wilcox Hemais, Marcus

Abstract

O presente estudo tem como objetivo analisar, a partir da perspectiva decolonial, com especial foco na teoria da Colonialidade do Ser, o comportamento copiado de Nina Ribeiro em relação a Ralph Nader, e como tal comportamento influenciou o movimento consumerista brasileiro. Para tanto, foi realizada uma pesquisa histórica, comparando os principais marcos das trajetórias de Nader e Ribeiro nos movimentos consumeristas. A análise mostrou o processo colonial que sustentou a construção do movimento consumerista brasileiro, em geral, e o ativismo de Ribeiro, em particular, que buscou sua legitimidade por meio da importação de ideias estrangeiras, especialmente de Nader. No entanto, tais ideias nem sempre corresponderam à lógica plural local do Brasil, nem atenderam às necessidades dos grupos marginalizados e vulneráveis.

Suggested Citation

  • Rodrigues, Laís & Wilcox Hemais, Marcus, 2022. "Nina Ribeiro: The Brazilian Ralph Nader – The coloniality of being of a consumer activist in Brazil," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 62(6), August.
  • Handle: RePEc:fgv:eaerae:v:62:y:2022:i:6:a:86716
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