IDEAS home Printed from https://ideas.repec.org/a/fgv/eaerae/v62y2021i2a85103.html

Fans’ (esth)et(h)ics elaboration: Poaching as true love practice

Author

Listed:
  • Ianatoni Camargo, Thiago
  • Maranhão de Souza-Leão, André Luiz
  • Melo Moura, Bruno

Abstract

The current study takes the subculture of fans as being the core of productive consumers, and assumes consumption to be asubjectivation practice based on Foucault's theory, which defines subjectivity as the result of an ethical and aesthetic elaborationprocess. The aim of this study is to analyze how fans elaborate fannish (est)et(h)ics by positioning themselves about mediaproducts during their interactions. In order to do so, the main fan community of the TV series “Game of Thrones” (GoT), a majormedia phenomenon, was analyzed. The genealogy of the subject was the method adopted for analyzing fans’ comments aboutthe saga. Results pointed towards two subject-forms, namely likers and guardians. They are based on moral stylizations thatmodulate fans’ relationships with media products through a single ethics, which was interpreted as poaching the differentpleasures that arise from consumption. The study’s suggestion is that this process reveals what Foucault calls true love, whichcorresponds to the completeness of self in its relationship with the other.

Suggested Citation

  • Ianatoni Camargo, Thiago & Maranhão de Souza-Leão, André Luiz & Melo Moura, Bruno, 2021. "Fans’ (esth)et(h)ics elaboration: Poaching as true love practice," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 62(2), December.
    • Handle: RePEc:fgv:eaerae:v:62:y:2021:i:2:a:85103
    as

    Download full text from publisher

    File URL: https://periodicos.fgv.br/rae/article/view/85103
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:fgv:eaerae:v:62:y:2021:i:2:a:85103. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Núcleo de Computação da FGV EPGE (email available below). General contact details of provider: https://edirc.repec.org/data/eagvfbr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.