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Ensino de estratégia em MBAs executivos e mestrados profissionais: O papel negligenciado da execução

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  • Carneiro, Jorge

Abstract

Textbooks and conceptual or empirical articles about strategy tend to address typologies based on competitive positioning (e.g., Mintzberg, 1988; Porter, 1985) or corporate decisions such as diversification and verticalization (Barney, 2010). However, they rarely address the fact that the development of a sustainable competitive position (a competitive advantage) depends on not only formulating a plan, but also on paying careful attention to its execution and review. This requires people’s motivation and involvement, and involves dealing with cognitive or behavioral limitations, so as to turn an intentional strategy into an accomplished strategy (Mintzberg & Waters, 1985).

Suggested Citation

  • Carneiro, Jorge, 2019. "Ensino de estratégia em MBAs executivos e mestrados profissionais: O papel negligenciado da execução," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 59(1), February.
    • Handle: RePEc:fgv:eaerae:v:59:y:2019:i:1:a:78432
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