IDEAS home Printed from https://ideas.repec.org/a/fgv/eaerae/v56y2016i2a60324.html
   My bibliography  Save this article

Propensão a inovar em TI e reciprocidade no âmbito das redes sociais

Author

Listed:
  • Muñoz-Exposito, Mirian
  • Sánchez-Franco, Manuel Jesus

Abstract

The objective of this study is to investigate the influence of personal innovativeness in Information Technologies (IT) as a specific trait and the effects of reciprocity on community support (their perception) and social integration in the domain of social network site innovation. A review of the literature reveals that scarce studies analyze the effects of personal differences on social integration. Structural equation modelling is proposed to assess the relationships between the constructs, along with the predictive power of the research model. The results demonstrate that increasing reciprocity, community support, and assisting members’ personal innovativeness are relevant initiatives that promote users’ wellbeing, and their social integration. This research therefore improves the explanatory power of existing theoretical frameworks, and suggests to marketers several strategies that improve the social integration and enduring success of social network site.

Suggested Citation

  • Muñoz-Exposito, Mirian & Sánchez-Franco, Manuel Jesus, 2016. "Propensão a inovar em TI e reciprocidade no âmbito das redes sociais," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 56(2), March.
    • Handle: RePEc:fgv:eaerae:v:56:y:2016:i:2:a:60324
    as

    Download full text from publisher

    File URL: http://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/60324
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:fgv:eaerae:v:56:y:2016:i:2:a:60324. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Núcleo de Computação da FGV EPGE (email available below). General contact details of provider: https://edirc.repec.org/data/eagvfbr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.