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Atratividade de Projetos de Software Livre: Importância Teórica e Estratégias para Administração

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  • Santos Júnior, Carlos Denner dos

Abstract

Thousands of Free and Open Source Software Projects (FSP) were, and continually are, created on the Internet. This scenario increases the number of opportunities to collaborate to the same extent that it promotes competition for users and contributors, who can guide projects to superior levels, unachievable by founders alone. Thus, given that the main goal of FSP founders is to improve their projects by means of collaboration, the importance to understand and manage the capacity of attracting users and contributors to the project is established. To support researchers and founders in this challenge, the concept of attractiveness is introduced in this paper, which develops a theoretical-managerial toolkit about the causes, indicators and consequences of attractiveness, enabling its strategic management.

Suggested Citation

  • Santos Júnior, Carlos Denner dos, 2010. "Atratividade de Projetos de Software Livre: Importância Teórica e Estratégias para Administração," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 50(4), October.
    • Handle: RePEc:fgv:eaerae:v:50:y:2010:i:4:a:31111
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