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Pensando e agindo estrategicamente: novos desafios para a análise estratégica

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  • Wilson, David C.
  • Jarzabkowski, Paula

Abstract

This paper takes a critical and evaluative stance toward micro-activity-based approaches to understanding strategy. It argues that such approaches bring with them important theoretical and empirical challenges. The paper argues against a tendency to reductionism without equal emphasis to the contextual influences that bound micro-strategising. Finally, the paper argues for a more international and comparative approach to micro-strategy studies than has currently been the case.

Suggested Citation

  • Wilson, David C. & Jarzabkowski, Paula, 2004. "Pensando e agindo estrategicamente: novos desafios para a análise estratégica," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 44(4), October.
    • Handle: RePEc:fgv:eaerae:v:44:y:2004:i:4:a:37645
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