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A administração estratégica de programas de responsabilidade social em empresas multinacionais: percepções da alta diretoria

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  • Haydel, Belmont F.

Abstract

This research presents an analysis of top management's perception in U.S. MNCs of corporate social responsibility programs, from a generalsurvey of 18 home offices (29 respondents) and a focus survey of four selected firms (33 respondents, 17 from home and 16 from overseas). The firms figure among FORTUNE 500, each with annual sales exceeâingUS$ one billion, in manufacturing, processing, and extractive sectors. The material focuses on MNCs decision-making process. Data were collected during 1982-1983. Some major findings are: strategic managementof social responsibility programs for MNCs internaI publics is found, although models are not very systematic; resources are committed, although somewhat constrained due to costs considerations;such programs lay behind those in marketing and production; threats from externaI and internaI environments exert changes on strategic management processes, the biggest coming from employees and laborgroups; among others.

Suggested Citation

  • Haydel, Belmont F., 1989. "A administração estratégica de programas de responsabilidade social em empresas multinacionais: percepções da alta diretoria," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 29(3), July.
    • Handle: RePEc:fgv:eaerae:v:29:y:1989:i:3:a:38785
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