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I fattori di successo degli eventi enogastronomici: un?analisi causale ad equazioni strutturali

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  • Andrea Marchini
  • Chiara Riganelli

Abstract

The objective of the study is to examine the complexity of the factors that determine the success of food and wine events. After surveying evidence on "event marketing", the authors have formulated hypotheses for a causal model and have collected data during the "Frantoi Aperti" ("Open Oil Presses") event in the Region of Umbria. Participants were interviewed and asked to express opinions about the importance and the interest of certain aspects directly linked to the theme of the event and, ultimately, to evaluate their level of satisfaction and their likely behaviour in the future. Statistical analysis based on a structural equation model allowed the authors to demonstrate which aspects are significant in confirming the hypotheses formulated. The results provide indications for choices concerning organization and management of the food and wine event.

Suggested Citation

  • Andrea Marchini & Chiara Riganelli, 2013. "I fattori di successo degli eventi enogastronomici: un?analisi causale ad equazioni strutturali," RIVISTA DI ECONOMIA AGRARIA, FrancoAngeli Editore, vol. 2013(3), pages 41-63.
    • Handle: RePEc:fan:rearea:v:html10.3280/rea2013-003003
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    More about this item

    Keywords

    Eventi; turismo; oli di qualit?; enogastronomia; Umbria; SEM;
    All these keywords.

    JEL classification:

    • C30 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - General
    • O18 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General

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