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Pregi e limiti dei modelli di marketing nell?intercettare i problemi della sostenibilit? nel settore dei trasporti

Author

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  • Gianni Cozzi

Abstract

Gli scenari riguardanti la crescita della mobilit? territoriale delle persone e delle merci su scala globale, in un orizzonte temporale di medio periodo (2030), concordano nell?indicare un incremento consistente dei consumi energetici e delle emissioni nocive (specie di anidride carbonica), di cui sar? responsabile il settore dei trasporti, nonostante le innovazioni tecnologiche ed organizzative che agiranno in senso contrario. Ci? premesso e documentato, l?articolo esamina i modelli maggiormente utilizzati nel marketing dei trasporti valutandone i pregi ed i limiti nell?intercettare i problemi della sostenibilit? dello sviluppo in questo specifico settore di attivit?.

Suggested Citation

  • Gianni Cozzi, 2012. "Pregi e limiti dei modelli di marketing nell?intercettare i problemi della sostenibilit? nel settore dei trasporti," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2012(4), pages 147-168.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2012-004009
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