IDEAS home Printed from https://ideas.repec.org/a/fan/mcmcmc/vhtml10.3280-mc2012-003002.html
   My bibliography  Save this article

I fattori esogeni ed endogeni influenti sulle strategie di integrazione multicanale: un?analisi nel retailing in europa

Author

Listed:
  • Daniela Andreini

Abstract

L?integrazione tra diversi canali di vendita ? una delle decisioni strategiche pi? attuali nel settore del commercio al dettaglio. Questo lavoro si propone di analizzare alcuni dei fattori esogeni ed endogeni influenti sulle decisioni d?integrazione multicanale del retailing europeo. Apparentemente sembrerebbe che ogni nazione manifesti un livello d?integrazione multicanale differente secondo il livello di maturit? tecnologica dei consumatori locali. Attraverso una content analysis, invece, questo studio rivela che sono soprattutto i fattori endogeni alle imprese commerciali (potere di canale e gruppo di propriet?) a influenzare la scelta di integrazione multicanale. Si evincono quindi importanti implicazioni per i manager del retailing e stimoli per possibili future ricerche sul tema.

Suggested Citation

  • Daniela Andreini, 2012. "I fattori esogeni ed endogeni influenti sulle strategie di integrazione multicanale: un?analisi nel retailing in europa," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2012(3), pages 13-31.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2012-003002
    as

    Download full text from publisher

    File URL: http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=46745&Tipo=ArticoloPDF
    Download Restriction: Single articles can be downloaded buying download credits, for info: https://www.francoangeli.it/DownloadCredit
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:fan:mcmcmc:v:html10.3280/mc2012-003002. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Stefania Rosato (email available below). General contact details of provider: http://www.francoangeli.it/riviste/sommario.aspx?IDRivista=210 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.