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Il fenomeno dell?etnocentrismo nel consumo. la validazione della Consumer Ethnocentric Tendencies Scale in italia

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  • Angelo Giraldi

Abstract

Questo studio si concentra sulla validazione nel contesto italiano della Consumer Ethnocentric Tendencies Scale (nella versione ridotta a dieci item) sviluppata da Terence Shimp e Subhash Sharma nel 1987. 715 italiani hanno partecipato alle analisi. Al fine di validare la scala ? stata utilizzata la tecnica dell?analisi fattoriale confermativa. In particolare, sono stati condotti due studi distinti che, restituendo risultati congrui e coerenti tra loro, hanno consentito la validazione della scala in una particolare formulazione ridotta a otto item.

Suggested Citation

  • Angelo Giraldi, 2012. "Il fenomeno dell?etnocentrismo nel consumo. la validazione della Consumer Ethnocentric Tendencies Scale in italia," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2012(2), pages 126-145.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2012-002011
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