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Il product service system dell?auto elettrica: fattori critici di successo per il marketing

Author

Listed:
  • Sergio Cherubini
  • Gennaro Iasevoli

Abstract

L?obiettivo del contributo ? quello d?identificare il ruolo dei servizi nel marketing dell?auto elettrica, con particolare riguardo alle aspettative della domanda e ai fattori d?offerta. In particolare, partendo dal concetto di Product-Service System (PSS), dove il servizio assume un ruolo almeno paritario rispetto alla componente prodotto, e grazie anche all?analisi di alcuni casi aziendali, sono stati descritti i principali elementi che compongono l?attuale PSS dell?auto elettrica: il sistema legato all?auto e alla batteria, quello connesso all?energia e alla ricarica, quello relativo alle infrastrutture pubbliche e private e, infine, quello associato alla cosiddetta auto navigation e, in generale, all?esperienza di consumo. Infine, rispetto al PSS dell?auto elettrica, sono stati descritti i fattori che dovrebbero favorirne l?affermazione.

Suggested Citation

  • Sergio Cherubini & Gennaro Iasevoli, 2012. "Il product service system dell?auto elettrica: fattori critici di successo per il marketing," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2012(2), pages 45-56.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2012-002006
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