IDEAS home Printed from https://ideas.repec.org/
MyIDEAS: Login to save this article or follow this journal

Loyalty (community) Card come strumento di rivitalizzazione del commercio urbano

  • Luca Zanderighi
Registered author(s):

    Negli ultimi anni in Italia il commercio al dettaglio si sta caratterizzando per una crescente concorrenza a livello di sistema di offerta che riguarda non solo la competizione tra i diversi poli di offerta extraurbana (centri commerciali, mall, Factory Outlet Centre) e il commercio del centro storico, ma anche quella tra differenti sistemi di offerta urbani. Dopo avere analizzato brevemente i fattori che spiegano le crescenti difficoltà competitive del commercio urbano rispetto ai poli di offerta pianificata extraurbana, l’articolo analizza l’importanza di una carta fedeltà di area come strumento di promozione e di coesione del commercio urbano. In particolare, si approfondisce l’analisi di un caso specifico - quello della carta fedeltà di Savigliano - anche attraverso l’esame dei principali risultati di alcune recenti analisi quantitative e qualitative che sottolineano il ruolo economico e sociale di tale strumento.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL: http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=44097&Tipo=ArticoloPDF
    Download Restriction: Single articles can be downloaded buying download credits, for info: http://www.francoangeli.it/riviste/inglese_download_credit.asp

    As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

    Article provided by FrancoAngeli Editore in its journal MERCATI E COMPETITIVITÀ.

    Volume (Year): 2011/4 (2011)
    Issue (Month): 4 ()
    Pages: 45-62

    as
    in new window

    Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2011-004005
    Contact details of provider: Web page: http://www.francoangeli.it/riviste/sommario.asp?IDRivista=125

    Order Information: Web: http://www.francoangeli.it/riviste/Elenco_Prodotti.aspx?startCode=DC Email:


    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:fan:mcmcmc:v:html10.3280/mc2011-004005. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Angelo Ventriglia)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.