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Esperienze italiane di centri commerciali naturali: sfide strategiche e manageriali per la riqualificazione urbana

Author

Listed:
  • Tonino Pencarelli
  • Fabio Valerio Bartolazzi

Abstract

La diffusa crisi del piccolo commercio nei centri urbani italiani sta imponendo alle città la ricerca di modelli di governance innovativi, in grado di tracciare uno sviluppo strategico ed integrato dell’offerta turistica, commerciale e culturale dell’area. In risposta a questa necessità, negli ultimi anni si stanno diffondendo in molti Comuni italiani dei modelli di riqualificazione urbana, identificati nei cosiddetti Centri Commerciali Naturali (CCN) . Il presente lavoro propone una ricerca esplorativa su dieci esperienze italiane di CCN , allo scopo di comparare i casi osservati rispetto ad alcune dimensioni "chiave". Lo studio evidenzia le aree di criticità nella gestione dei CCN, che rappresentano altrettante sfide strategiche e manageriali necessarie ai CCN italiani (esistenti o in fase di costituzione) per favorire l’equilibrio competitivo, economico e sociale duraturo dei progetti, nell’ambito del più ampio obiettivo di riqualificazione urbana.

Suggested Citation

  • Tonino Pencarelli & Fabio Valerio Bartolazzi, 2011. "Esperienze italiane di centri commerciali naturali: sfide strategiche e manageriali per la riqualificazione urbana," MERCATI E COMPETITIVIT, FrancoAngeli Editore, vol. 2011(4), pages 23-44.
  • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2011-004004
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