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Relazioni di business Italia-Cina: quali opportunità per le piccole e medie imprese italiane

Author

Listed:
  • Elena Cedrola
  • Loretta Battaglia
  • Chiara Cantù
  • Alessandra Tzannis

Abstract

L’affermarsi di mercati quali la Cina apre nuove opportunità nel processo di internazionalizzazione. Per le piccole medie imprese il contesto internazionale rappresenta una sfida da affrontare mobilitando e condividendo risorse e conoscenze di altri attori. Ciò è subordinato all’instaurazione di relazioni strategiche sul mercato sia interno, sia estero, che incidano sull’intera supply chain aziendale. La tematica è stata indagata mediante una ricerca su un campione di imprese operanti su o per il mercato cinese. Il lavoro fornisce implicazioni manageriali basate su un modello evolutivo proposto per la lettura dei comportamenti delle imprese sui mercati internazionali.

Suggested Citation

  • Elena Cedrola & Loretta Battaglia & Chiara Cantù & Alessandra Tzannis, 2010. "Relazioni di business Italia-Cina: quali opportunità per le piccole e medie imprese italiane," MERCATI E COMPETITIVITÀ, FrancoAngeli Editore, vol. 2010(4), pages 45-64.
  • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2010-004004
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. Francesca Checchinato & Lala Hu & Tiziano Vescovi, 2014. "Do distributors really know the product? Approaching emerging markets through exports," Working Papers 19, Department of Management, Università Ca' Foscari Venezia.
    2. Luca Ferrucci & Antonio Picciotti, 2013. "Il gruppo Margaritelli: dai sentieri della crescita a quelli della ristrutturazione e del Turnaround," MERCATI E COMPETITIVITÀ, FrancoAngeli Editore, vol. 2013(4), pages 15-35.

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