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Relazioni di business Italia-Cina: quali opportunità per le piccole e medie imprese italiane


  • Elena Cedrola
  • Loretta Battaglia
  • Chiara Cantù
  • Alessandra Tzannis


L’affermarsi di mercati quali la Cina apre nuove opportunità nel processo di internazionalizzazione. Per le piccole medie imprese il contesto internazionale rappresenta una sfida da affrontare mobilitando e condividendo risorse e conoscenze di altri attori. Ciò è subordinato all’instaurazione di relazioni strategiche sul mercato sia interno, sia estero, che incidano sull’intera supply chain aziendale. La tematica è stata indagata mediante una ricerca su un campione di imprese operanti su o per il mercato cinese. Il lavoro fornisce implicazioni manageriali basate su un modello evolutivo proposto per la lettura dei comportamenti delle imprese sui mercati internazionali.

Suggested Citation

  • Elena Cedrola & Loretta Battaglia & Chiara Cantù & Alessandra Tzannis, 2010. "Relazioni di business Italia-Cina: quali opportunità per le piccole e medie imprese italiane," MERCATI E COMPETITIVITÀ, FrancoAngeli Editore, vol. 2010(4), pages 45-64.
  • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2010-004004

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    References listed on IDEAS

    1. Richard G. Frank & David S. Salkever, 1997. "Generic Entry and the Pricing of Pharmaceuticals," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 6(1), pages 75-90, March.
    2. Skaltsas, Leonora N. & Vasileiou, Konstantinos Z., 2015. "Patients’ perceptions of generic drugs in Greece," Health Policy, Elsevier, vol. 119(11), pages 1406-1414.
    3. Regan, Tracy L., 2008. "Generic entry, price competition, and market segmentation in the prescription drug market," International Journal of Industrial Organization, Elsevier, vol. 26(4), pages 930-948, July.
    4. Jean-Noël Kapferer & Gilles Laurent, 1985. "Measuring consumer involvement profiles," Post-Print hal-00786781, HAL.
    5. repec:eee:touman:v:31:y:2010:i:6:p:797-805 is not listed on IDEAS
    6. Andreas I. Nicolaou & D. Harrison McKnight, 2006. "Perceived Information Quality in Data Exchanges: Effects on Risk, Trust, and Intention to Use," Information Systems Research, INFORMS, vol. 17(4), pages 332-351, December.
    7. Lexchin, Joel, 2004. "The effect of generic competition on the price of brand-name drugs," Health Policy, Elsevier, vol. 68(1), pages 47-54, April.
    8. Takizawa, Osamu & Urushihara, Hisashi & Tanaka, Shiro & Kawakami, Koji, 2015. "Price difference as a predictor of the selection between brand name and generic statins in Japan," Health Policy, Elsevier, vol. 119(5), pages 612-619.
    9. Lambert, Zarrel V, et al, 1980. " Predispositions toward Generic Drug Acceptance," Journal of Consumer Research, Oxford University Press, vol. 7(1), pages 14-23, June.
    10. Andersson, Karolina & Bergstrom, Gina & Petzold, Max G. & Carlsten, Anders, 2007. "Impact of a generic substitution reform on patients' and society's expenditure for pharmaceuticals," Health Policy, Elsevier, vol. 81(2-3), pages 376-384, May.
    11. Gianpiero Lugli & Donata Tania Vergura & Cinzia Di Dio & Beatrice Luceri, 2012. "Cognitive biases in private branding (an fMRI experiment of over-the-counter drugs)," MERCATI E COMPETITIVITÀ, FrancoAngeli Editore, vol. 2012(2), pages 105-123.
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    Cited by:

    1. Francesca Checchinato & Lala Hu & Tiziano Vescovi, 2014. "Do distributors really know the product? Approaching emerging markets through exports," Working Papers 19, Department of Management, Università Ca' Foscari Venezia.
    2. Luca Ferrucci & Antonio Picciotti, 2013. "Il gruppo Margaritelli: dai sentieri della crescita a quelli della ristrutturazione e del Turnaround," MERCATI E COMPETITIVITÀ, FrancoAngeli Editore, vol. 2013(4), pages 15-35.


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