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Relazioni di business Italia-Cina: quali opportunità per le piccole e medie imprese italiane

  • Elena Cedrola
  • Loretta Battaglia
  • Chiara Cantù
  • Alessandra Tzannis

L’affermarsi di mercati quali la Cina apre nuove opportunità nel processo di internazionalizzazione. Per le piccole medie imprese il contesto internazionale rappresenta una sfida da affrontare mobilitando e condividendo risorse e conoscenze di altri attori. Ciò è subordinato all’instaurazione di relazioni strategiche sul mercato sia interno, sia estero, che incidano sull’intera supply chain aziendale. La tematica è stata indagata mediante una ricerca su un campione di imprese operanti su o per il mercato cinese. Il lavoro fornisce implicazioni manageriali basate su un modello evolutivo proposto per la lettura dei comportamenti delle imprese sui mercati internazionali.

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Article provided by FrancoAngeli Editore in its journal MERCATI E COMPETITIVITÀ.

Volume (Year): 2010/4 (2010)
Issue (Month): 4 ()
Pages: 45-64

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Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2010-004004
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