Le nuove frontiere del marketing internazionale fra approccio strategico, contestualizzazione e interculturalità
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
References listed on IDEAS
- Richard G. Frank & David S. Salkever, 1997. "Generic Entry and the Pricing of Pharmaceuticals," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 6(1), pages 75-90, March.
- Skaltsas, Leonora N. & Vasileiou, Konstantinos Z., 2015. "Patients’ perceptions of generic drugs in Greece," Health Policy, Elsevier, vol. 119(11), pages 1406-1414.
- Regan, Tracy L., 2008.
"Generic entry, price competition, and market segmentation in the prescription drug market,"
International Journal of Industrial Organization,
Elsevier, vol. 26(4), pages 930-948, July.
- Tracy L. Regan, 2007. "Generic entry, price competition, and market segmentation in the prescription drug market," Working Papers 2010-7, University of Miami, Department of Economics.
- Jean-Noël Kapferer & Gilles Laurent, 1985. "Measuring consumer involvement profiles," Post-Print hal-00786781, HAL.
- repec:eee:touman:v:31:y:2010:i:6:p:797-805 is not listed on IDEAS
- Andreas I. Nicolaou & D. Harrison McKnight, 2006. "Perceived Information Quality in Data Exchanges: Effects on Risk, Trust, and Intention to Use," Information Systems Research, INFORMS, vol. 17(4), pages 332-351, December.
- Lexchin, Joel, 2004. "The effect of generic competition on the price of brand-name drugs," Health Policy, Elsevier, vol. 68(1), pages 47-54, April.
- Takizawa, Osamu & Urushihara, Hisashi & Tanaka, Shiro & Kawakami, Koji, 2015. "Price difference as a predictor of the selection between brand name and generic statins in Japan," Health Policy, Elsevier, vol. 119(5), pages 612-619.
- Lambert, Zarrel V, et al, 1980. " Predispositions toward Generic Drug Acceptance," Journal of Consumer Research, Oxford University Press, vol. 7(1), pages 14-23, June.
- Andersson, Karolina & Bergstrom, Gina & Petzold, Max G. & Carlsten, Anders, 2007. "Impact of a generic substitution reform on patients' and society's expenditure for pharmaceuticals," Health Policy, Elsevier, vol. 81(2-3), pages 376-384, May.
- Gianpiero Lugli & Donata Tania Vergura & Cinzia Di Dio & Beatrice Luceri, 2012. "Cognitive biases in private branding (an fMRI experiment of over-the-counter drugs)," MERCATI E COMPETITIVITÀ, FrancoAngeli Editore, vol. 2012(2), pages 105-123.
CitationsCitations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
- Alfonso Siano & Agostino Vollero & Maria Palazzo & Felice Addeo, 2014. "L’atteggiamento dei consumatori nei confronti dei global brand: uno studio esplorativo in tre paesi europei," MERCATI E COMPETITIVITÀ, FrancoAngeli Editore, vol. 2014(3), pages 87-112.
- Ilaria Broncanello & Massimiliano Tremiterra, 2015. "Il ruolo delle risorse e delle competenze organizzative dell’impresa nell’utilizzo e implementazione del web 2.0: il caso delle imprese della strada dell’olio in Umbria," MERCATI E COMPETITIVITÀ, FrancoAngeli Editore, vol. 2015(4), pages 105-131.
More about this item
StatisticsAccess and download statistics
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:fan:mcmcmc:v:html10.3280/mc2010-004002. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Angelo Ventriglia). General contact details of provider: http://www.francoangeli.it/riviste/sommario.asp?IDRivista=125 .
We have no references for this item. You can help adding them by using this form .