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Approcci knowledge-based allo sviluppo di nuovi prodotti nei mercati industriali

Listed author(s):
  • Anna Codini
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    Il filone di studio dedicato alle cosiddette dynamic capabilities identifica nella capacità dell’organizzazione di far emergere conoscenze acquisite in passato, integrare conoscenze esterne e diffonderle al proprio interno il requisito essenziale dell’impresa che si preoccupa non solo di lanciare nuovi prodotti spot, ma anche di conservare tale abilità nel lungo periodo. Obiettivo del presente lavoro è quello di evidenziare, attraverso lo studio qualitativo di due casi aziendali, eventuali analogie fra prassi e letteratura, specie in merito alla rilevanza dei processi cognitivi nello sviluppo di nuovi prodotti, nonché di individuare gli strumenti specifici più o meno innovativi impiegati nella realtà empirica al fine di favorire l’emersione, l’integrazione, e l’uso della conoscenza.

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    Article provided by FrancoAngeli Editore in its journal MERCATI E COMPETITIVITÀ.

    Volume (Year): 2010/1 (2010)
    Issue (Month): 1 ()
    Pages: 141-163

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    Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2010-001010
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