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La criticit? delle relazioni con i clienti-committenti nell'analisi dei rischi nei progetti industriali

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  • Barbara Gaudenzi
  • Antonio Borghesi

Abstract

The critical role of customer relationships in the project risk analysis - The present paper describes a risk analysis approach within industrial projects, showing the evidences from a case study. The method is ?customer centric? analyzing how project management and project risk may be influenced, or driven, by the customer himself. This approach comprises project portfolio mapping, objectives? definition and hence measurement and evaluation of a panel of indicators devoted to address the capability to achieve project objectives as expected by the customer. The method leads also to the analysis of critical obstacles that stand in the way of effective customer relationships. Keywords: project management, risk management, relationship management Parole chiave: project management, risk management, relationship management

Suggested Citation

  • Barbara Gaudenzi & Antonio Borghesi, 2009. "La criticit? delle relazioni con i clienti-committenti nell'analisi dei rischi nei progetti industriali," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2009(3), pages 117-139.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2009-003007
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