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Prevalenza della forma sulla sostanza: la razionalità dell’analista finanziario e il ruolo delle aspettative

  • Stefano Guidantoni
  • Lorenzo Neri
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    Il presente lavoro vuol dimostrare, attraverso l’analisi del comportamento di potenziali analisti finanziari, l’irrazionalità del comportamento individuale in sede di valutazione economico-finanziaria delle società. Il tipo di rappresentazione mentale, influenzata da stereotipi, pregiudizi e aspettative, conduce, infatti, a individuare risposte a determinati problemi decisionali non razionali. L’ipotesi di ricerca è che gli analisti finanziari sono influenzati da etichette esterne, nello specifico dal nome della società, nel loro processo di valutazione. L’indagine è condotta attraverso un esperimento su studenti universitari mediante la somministrazione di questionari volti a misurare il cambiamento di giudizio espresso sulle società al mutare del nome alle stesse attribuito. Dalle risposte emerge che l’effetto notorietà del nome ha un’influenza significativa nel processo di valutazione delle società.

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    Article provided by FrancoAngeli Editore in its journal FINANCIAL REPORTING.

    Volume (Year): 2012/2 (2012)
    Issue (Month): 2 ()
    Pages: 111-125

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    Handle: RePEc:fan:frfrfr:v:html10.3280/fr2012-002005
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