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Il ruolo dei competitor nell’orientamento delle politiche di comunicazione economico finanziaria


  • Fabrizio Cerbioni
  • Andrea Menini


Il lavoro si propone di analizzare il ruolo svolto dai competitor sulle politiche comunicative delle imprese. In particolare, si concentra sulle principali forze competitive che influenzano la disclosure e sui processi imitativi ( herding ). Vengono considerati due particolari tipi di competitor : il leader in disclosure ed il leader in dimensione per verificare la presenza di processi di imitazione informativa e reputazionale. I principali risultati confermano le ipotesi di comportamenti imitativi intrasettoriali e evidenziano un trend di omogeneizzazione delle politiche di comunicazione.

Suggested Citation

  • Fabrizio Cerbioni & Andrea Menini, 2011. "Il ruolo dei competitor nell’orientamento delle politiche di comunicazione economico finanziaria," FINANCIAL REPORTING, FrancoAngeli Editore, vol. 2011(2), pages 95-123.
  • Handle: RePEc:fan:frfrfr:v:html10.3280/fr2011-002005

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