Le strade del vino nella provincia di Treviso
Le strade del vino nella provincia di Treviso (di Christine Mauracher) - ABSTRACT: In the last years in our country a new form of tourism is establishing itself, including wine tourism that has a good potential of growth also in marginal rural areas. This paper takes into account the province of Treviso, where the presence of viticulture and tourism is significant, and examines the results of a market research on tourism facilities located along the three wine routes: Strada del vino Prosecco, Strada dei vini del Piave e Strada dei vini del Montello and dei Colli Asolani The research reveals the presence of a particular kind of tourist and a real opportunity of economic growth, that, however, requires coordination in the management of the routes and continuity of marketing strategy.
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Volume (Year): 6 (2001)
Issue (Month): 3 ()
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