Sistemi informativi geografici come estensione del Customer Relationship Management nelle imprese e nei servizi
Sistemi informativi geografici come estensione del Customer Relationship Management nelle imprese e nei servizi (di Federica Tombari) - ABSTRACT: The paper illustrates the increasing opportunities related to the adoption of Geographic Information Systems (GIS) with the potential of Customer Database (CDB) and Customer Relationship Management (CRM) in the traditional analysis for the support decision system in the business management of private enterprise, service enterprise and public enterprise.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 2006/16 (2006)
Issue (Month): 16 ()
|Contact details of provider:|| Web page: http://www.francoangeli.it/riviste/sommario.asp?IDRivista=100|
|Order Information:|| Web: http://www.francoangeli.it/riviste/Elenco_Prodotti.aspx?startCode=DC Email: |
When requesting a correction, please mention this item's handle: RePEc:fan:argarg:v:html10.3280/arg2006-016004. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Angelo Ventriglia)
If references are entirely missing, you can add them using this form.