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Savremeni Modeli Pozicioniranja Fnansijskih Menadžera

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  • Dijana Vašaš Kuručev

Abstract

Savremeno poslovanje odvija se u uslovima brzih promena koje su posledica globalizacije, digitalne transformacije, razvoja informacionih tehnologija i sve izraženije neizvesnosti na tržištu. U takvom okruženju uloga finansijskih menadžera značajno je proširena. Pored tradicionalnih zadataka, kao što su finansijsko izveštavanje, kontrola troškova i upravljanje novčanim tokovima, oni danas aktivno učestvuju u kreiranju poslovne strategije, upravljanju rizicima i donošenju važnih investicionih odluka. Položaj finansijskih menadžera u organizaciji zavisi od različitih faktora, među kojima se izdvajaju veličina preduzeća, organizaciona struktura, vlasnički model i delatnost kojom se kompanija bavi. Predmet ovog rada jeste analiza modela njihovog pozicioniranja, nadležnosti koje obavljaju i doprinosa koji ostvaruju u unapređenju poslovnih rezultata organizacije. Posebna pažnja posvećena je promenama finansijske funkcije u uslovima digitalizacije, primeni analitike podataka i razvoju strateške uloge finansijskih menadžera u savremenim kompanijama. Brojna istraživanja ukazuju na to da finansijski menadžeri sve češće imaju ulogu strateških partnera izvršnog menadžmenta, zbog čega njihov uticaj na konkurentnost, održivi razvoj i dugoročni uspeh organizacije postaje znatno izraženiji nego što je bio u tradicionalnim modelima upravljanja.

Suggested Citation

  • Dijana Vašaš Kuručev, 2026. "Savremeni Modeli Pozicioniranja Fnansijskih Menadžera," Finansijski savetnik, Center for Economic and Financial Research (Belgrade), the Balkan Scientific Association of Agricultural Economists, and the University of Business Studies in Banja Luka, Bosnia and Herzegovina, vol. 32(2), pages 57-76, September.
    • Handle: RePEc:faj:finadv:v:32:y:2026:i:2:id:34
    DOI: 10.59864/FinAdv310203DVK
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