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E-Commerce as Mechanism for Enhancing Micro and Small Enterprises: The Case of a Port Conurbated Area in the Southeast of Mexico

Author

Listed:
  • Ignacio Ortiz Betancourt

    (Universidad Veracruzana (Mexico))

  • Prof. María del Carmen Meza Téllez
  • Mariel Terrones Castro

Abstract

E-commerce arised from the greater demand experienced by companies and the need of their administration to make better use of information technology and to find a better way to adapt the new technologies, in order to improve the relationship between customer and supplier. In this scenario, from micro to large interprises could benefit by developing e-commerce strategies; in the mexican context, micro, small and médium enterprises represent more tan 90 percent of business units but show low preference for adopting e-commerce strategies. Based on the above, this study aims to detect which elements appart small enterprises from e-commerce. After applying a survey among 100 small enterprises, it was observed that the most important barriers were the high cost of implementation, lack of qualified personnel and lack of information.

Suggested Citation

  • Ignacio Ortiz Betancourt & Prof. María del Carmen Meza Téllez & Mariel Terrones Castro, 2017. "E-Commerce as Mechanism for Enhancing Micro and Small Enterprises: The Case of a Port Conurbated Area in the Southeast of Mexico," European Journal of Economics and Business Studies Articles, Revistia Research and Publishing, vol. 3, May - Aug.
    • Handle: RePEc:eur:ejesjr:154
    DOI: 10.26417/ejes.v8i1.p65-72
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