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Methodological approaches and practical aspects of diagnosing the level of innovative activity in the hotel business

Author

Listed:
  • Ivanova Anna N.

    (Plekhanov Russian University of Economics)

  • Dzhandzhugazova Yelena A.

    (Plekhanov Russian University of Economics)

Abstract

The paper examines the theoretical and practical aspects of the formation of an effective management system for the innovative activity of hospitality businesses. In the context of the research, the author substantiates the relevance of managing the intensity of innovation processes in the hotel business. The author proposes the use of certain methodological tools for assessing the level of innovative activity. The adaptation of the proposed methodology will make it possible to compare the innovative activity of both individual organizations in the hospitality sector, as well as national industries based on the criterion of comparability. In the article, innovation activity is considered as the main criterion for assessing the level of development of innovative activity of hotel businesses. Based on the foregoing, the essence of the category of innovative activity is comprehensively disclosed on the basis of generalization of various scientific positions. The coefficient of innovative activity is a qualimetric expression of the level of innovation activity of a hotel business enterprise. The dynamics of the coefficient of innovative activity investigated by the author over eight years made it possible to identify the main trends and patterns of its development. In the short term, the expansion of the information base for carrying out calculations will make it possible to assess the full depth of the negative impact of the consequences of COVID-19 on the commercial efficiency of the hotel business in general and the level of their innovative activity in particular. In the materials of the publication, the author assesses the correlation between innovation activity and the commercial efficiency of the functioning of hospitality businesses. The results of econometric modeling make it possible to assert the existence of a close relationship between these criteria, that is, an increase in the commercial efficiency of the functioning of a hotel business enterprise contributes to an increase in the level of their innovative activity.

Suggested Citation

  • Ivanova Anna N. & Dzhandzhugazova Yelena A., 2020. "Methodological approaches and practical aspects of diagnosing the level of innovative activity in the hotel business," Research result. Economic Research, Belgorod State University, vol. 6(3), pages 27-37.
    • Handle: RePEc:eul:rrecon:v:6:y:2020:i:3:p:27-37
    DOI: 10.18413/2409-1634-2020-6-3-0-4
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