Improving the marketing communications activities of volunteer organizations (on the example of "The Smile" volunteer group of Sholom-Aleichem Priamursky State University)

Corporate style as an important tool of the communication policy of the organization provides it with a number of important advantages: helping consumers navigate the flood of information, quickly find the right product; allowing companies with lower costs to market and promote new products; improving the efficiency of PR and advertising communication as instruments of promotion; helping to achieve the necessary unity of all promotional tools and means of marketing communications of the company; contributing to corporate PR through the creation of corporate identity, associations of employees and improving group cohesion; positively effecting the aesthetics of the product and the perceived external image of the organization. We carried out a comprehensive analysis of marketing communication activities and the development of the corporate style of «The Smile» volunteer group of Sholom-Aleichem Priamursky State University. The introduction of corporate identity and its maintenance will allow to create an attractive, modern and original image of the volunteer group, to have a positive impact on the image of the group, and will promote volunteerism.